YouTube is big. As the largest social network in the world, it has more than 1.23 billion active users, 80% of whom log in on a daily basis. With such a large user base, ignoring YouTube really isn’t an option for most marketers. You can bet your ideal market is using YouTube nearly every day. The question is: how do you target all of those users with your marketing? The good news is that the YouTube advertising platform allows you to zero in and specify the type of people you’re looking for. You can target by location, demographics, and interests. In this guide, I’ll show you the basics of how to use YouTube to your advantage. The guide is aimed at the beginner who wants an introduction into marketing their business on the world’s largest social network.
